Sponsorship Lab logo

THE AUDIT

A look under the hood of your current sponsorship.

The IP/marks and rights you hold, what’s actually being activated, where the unused creative value sits, what stories are going untold, and what brand-led activation plus real measurement could unlock.

You’ve already bought the sponsorship rights. Now spend 30 minutes to maximize the value of your sponsorship spend.

WHAT YOU WALK AWAY WITH

What you’ll learn

Four answers, attached to the assets you already own.

01

Unused IP

Do you hold IP/marks and rights that aren’t being fully leveraged? Learn what those assets could look like.

02

Creative & Activation Gaps

Does your activation stop at logo placements? Learn what added value brand-led activation could unlock.

03

Untold Stories

Is your activation work going unmeasured, unshared, and uncredited? Learn how to amplify activations to create greater reach for brand storylines.

04

Measurement Baseline

Do you know what your partnership is actually returning? Learn what metrics are worth managing going forward.

How it works

From booking to findings — four steps, no prep required.

01

Book

Pick a 30-minute slot. No prep required on your end.

02

Discovery

We talk through your current partnership, available IP, activation, and business goals.

03

Review

We dig in offline — assets, public footprint, comparable benchmarks.

04

Findings Readout

A short, candid debrief. What’s working, what’s not, and what should be done about it.

pick a time

30 minutes to maximize the value of your sponsorship spend.

If the audit surfaces nothing worth pursuing, the diagnostic is yours and we part as friends.

Most audits find problems. Ours find opportunity.

BRANDS IN THE LAB